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Summer school

Entrepreneurship, innovation and global purpose

Students listening to a presentation

Discover the leader in you

Entrepreneurship is multifaceted. This intensive summer program will look at the different stages of founding a startup. Is your business model ready? What are the different channels of funding? What are investors looking for in your pitch? Is your model sustainable? Have you found your corporate purpose and how can you achieve it?

We will explore current methods and instruments to better understand the importance of sustainability and scaling for entrepreneurs and SMEs. You will learn about the characteristics of a good leader and the importance of purpose in leadership.

Come and learn from world-class professors and professionals from all around the world; attend lectures and visit companies; participate in live case studies; learn in a VUCA environment. By the end of this challenging program, you will be able to write the script of your own business as well as gain followers and convince the community with the leadership capabilities you've learnt.

Monique Kuhn

I am excited to bring back the creative thinking of entrepreneurship

Monique Kuhn

“The Summer school at HEG-FR gave me new perspectives and tools to look at the business Itself. It has taught me resources and ideas that I can bring back to the Brazilian environment.”

João Barbosa, ESPM São Paulo, Brazil

Lead with purpose. Think globally.

The summer school is a four-week intensive program designed for Swiss and international undergraduate and graduate students. It is presented in two modules:

Module I: Discovering Entrepreneurship and Innovation

Participants will experience a hands-on approach to entrepreneurship and founding a startup. Learn how to develop your business model, the different approaches in funding, branding and leadership.

Highlight: an integrated 3-day program on the luxury market. How luxury brands, Swiss and international, have successfully positioned themselves, their marketing strategies and various factors that contribute to their success. This special integrated program includes company visits and workshops with executives and leaders in the industry.

Module II: How to lead with Purpose and Global Impact.

Participants will learn how purpose-driven leadership could transform their ventures as well as how big a role sustainability and leadership play.

Attend lectures and Company visits, discuss case studies, and explore the Swiss entrepreneurial ecosystem while discovering the local culture

Entrepreneurship and global impact

In partnership with Le PeeL, we will work on the development and improvement of real Start-up projects. Participants will also explore the concepts and models of building corporate purpose. They will discover the dual purpose playbook for leaders, managers, entrepreneurs; learn about different types of purpose driven organizations and the role of humane entrepreneurship. The summer school also offers a unique opportunity to work in an international environment, thanks to the different origins of the instructors and participants alike.


  • To present the different ways business ideas, startups and companies are founded and led with purpose
  • To implement the knowledge and motivation acquired during the summer school in the participants' own business ideas
  • To impart knowledge and insights of the leading players in international luxury on marketing, logistics and sales.
  • To enhance participants' empowering leadership capabilities


This program focuses on Undergraduate and Master students with excellent academic achievements. Bachelor students must have completed at least two years of studies. Master students must have completed at least one year of studies
English skills of level B2 CEFR or higher are essential

At a glance

Degree awarded

Summer school : Certificate of completion

ECTS Credits


Study duration

4 weeks (2 modules, 2 weeks per module)

Study start

27 June 2022 - 22 July 2022 Entrepreneurial projects to be submitted by 6 June 2022

Enrollment information

May 30th, 2022


Private candidates: CHF 2'000 includes all lectures, study material, cultural activities and transport to company visits. Accommodation available upon request and charged separately. Exchange students: course fees are waived. Please inquire with your international office regarding accommodation.

Place of study

HEG-FR/HSW-FR (Fribourg, Switzerland)

Summer School in Switzerland – Do something amazing!

Every year we welcome students from all over the world into our summer program. Here is a sneak peek of what to expect.

Application for the Summer school : Certificate of completion


Application deadline: May 30th, 2022

Questions? Contact us

International Office

+41 26 429 63 38