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Semester program

Entrepreneurial Immersion Program

Two students working on a project

A company attachment program

The Entrepreneurial Immersion Program (EIP) is a semester program designed for international undergraduate and graduate students. Students will be attached to a partner company where they will learn about doing business in Switzerland and working on a project based on the company.

During this period, students will also attend classes on management and marketing to help them understand the projects they will be working on with the companies.

The program is a great opportunity for international students to experience the vibrancy of the entrepreneurial culture in Switzerland

Jerald Sze, SMU - Singapore Immersion Program 2017

Company attachment

The EIP offers a first-hand look at how business is being carried out in Swiss Start-Ups and SMEs. Students will benefit from a wholly different work environment than what they are accustomed to back home, giving them new perspectives and teaching them new skills. Each student will go through a selection process and interviews to match them with the best company for their profile and skill set.

Academic program

Along with the practical teachings, students will also learn from professors who bring with them years of industrial experience and specialized know-how provide you with the knowledge, tools and coaching needed to undertake entrepreneurial activities in an international environment using different management approaches in Europe.

Available courses include :

  • Business of Fashion
  • Neuromarketing 1
  • Neuromarketing 2
  • Distribution of Luxury Goods
  • The 4th Industrial Revolution
  • Intercultural Management
  • Business Intelligence
  • Digital Marketing
  • Ethics and Enterprise

At a glance

Degree awarded

Entrepreneurship Immersion Program

ECTS Credits

Up to 30 ECTS

Study duration

One Semester

Study start

February 28, 2022

Study dates

Spring 2022 : February - June Fall 2022 : September - January

Study language


Enrollment information

Enrollment is closed, the next program starts in September 2022


Please contact our International Office for more information

Place of study

HEG-FR/HSW-FR (Fribourg, Switzerland)

Module 1 - 60%

Company Attachment

Students will be assigned to a company for one semester where they will learn and experience the way of business in a Swiss Start-Up or SME. During this attachment, students will be tasked with resolving a problem statement defined by the company and the school. At the end of the semester, students are required to submit a report detailing their findings and proposed solution.


To learn and use a systemic model of visionary thinking to design entrepreneurial activity systems. To provide the knowledge, tools and conceptual framework needed to undertake entrepreneurial activities in an international environment.

Identifying business opportunities and establishing the support structure needed to translate their ideas into action. To implement the knowledge and motivation acquired during the parallel classes, in the proposal for the hosting companies.


  • Performance in company
  • Report submitted for company problem statement.

Module 2 - 40%

Classes in Management and Marketing

Students will follow a series of classes to help them understand the problem statements they are tasked with and how best to appraoch it. Students are expected to submit all class work and successfully pass examinations at the end of each course.


Learn about the latest developments in digital transformation, digital risk management, statistical analysis, the psychology behind marketing and more. The classes are chosen to help students find the best approach for their company projects.


  • Class participation (contact hours, company visits, cultural and social activities).
  • Attendance
  • Course work and exams

Participants will receive an official transcript of records stating the ECTS credits achieved upon successful completion of the program.

HEG-FR/HSW-FR Entrepreneurial Immersion Program

This is a 12 weeks internship program where entrepreneurial-inclined students get the opportunity to intern at with either a start-up or SME organization or spinoffs, in the region where the university is located.

Application for the Entrepreneurship Immersion Program


Application deadline: November 15, 2021 for EU/ EFTA Nationalities ( October 11, 2021 for Non‐EU/ EFTA Nationalities )

Questions? Contact us

International Office

+41 26 429 63 38