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EMBA

EMBA in Integrated management

Lecturers

Luís Almeida Costa

Luís Almeida Costa holds PhD and MSc degrees in Management from INSEAD. He is a Full Professor and the Vice-President of the School Council at Nova School of Business and Economics. He also teaches, as a Visiting Professor, at HEG Fribourg, at INSEAD, at Tias School for Business and Society (Tilburg University), and at Solvay Brussels School of Economics and Management (Université Libre de Bruxelles). Luís Almeida Costa taught for almost ten years at IMD, where he launched and was a Director of the Negotiating for Value Creation (NVC) program.


Luís Almeida Costa’s research, teaching and consulting focus on Negotiation and Strategy. His research has been published in Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Business, International Journal of Industrial Organization, Organization Studies, etc. Luís Almeida Costa was responsible for numerous consulting projects and conducted hundreds of executive programs for companies and governmental agencies in several countries, such as Belgium, Brazil, Cape Verde, France, Germany, Great Britain, Hungary, India, Italy, Luxembourg, the Netherlands, Norway, Portugal, Singapore, Spain, Switzerland, Turkey, and the United Arab Emirates. He was honored by the President of Portugal with the title of Comendador of the Order of Prince Henry the Navigator. 

Rico Baldegger

Rico Baldegger is Dean/Managing Director and Professor of Entrepreneurship, Strategy and Innovation at the School of Management Fribourg (HEG-FR), Switzerland.  His area of expertise is entrepreneurship and innovation. His academic background includes a Master (Business & Economics) from the University of St. Gallen (1985) and a Ph.D. in SME & Entrepreneurship from the University of Fribourg (1995). His regular activities include teaching in Europe, the USA, Singapore and Australia and giving key notes at the United Nations and International Council for Small Business (ISCB).

Professor Baldegger’s broad professional experience in entrepreneurship and management includes the fields of leadership, human resources, IT, and branding.  He has created several start-ups in Europe and the US and was founder and CEO of a management consultant company.  Today, he is on the board of several companies, acting as a Business Angel and supporting the entrepreneurial ecosystem in Switzerland.

Rico Baldegger has more than a hundred publications, including several books.  His research focuses on the innovation process of entrepreneurs, the internationalization process of start-ups and SMEs, new venture creation and growth management.

Philipp Bubenzer

Philipp Bubenzer has dealt with innovation for the past two decades - in research and practice. He teaches and researches innovation management at the School of Management Fribourg (HEG-FR) and at ETH Zurich (Swiss Federal Institute of Technology).

Research: Philipp did doctoral research at the intersection of innovation and social psychology at WHU- Otto Beisheim School of Management, participated in the PhD program of the Kellogg School of Management at Northwestern University and obtained his doctorate with highest distinction ('summa cum laude').

Practice: Philipp was a member of the initial business leadership team at the biotechnology venture BASF-LYNX Bioscience, where he led corporate development and finance. BASF-LYNX had been founded with the support Dr. Sydney Brenner (nobel laureate 2002), was then spun off from the BASF group, sold to investors and taken public through a reverse merger. During this time, Philipp also served on boards of national and European biotechnology associations. The next innovative venture Philipp was involved in was Patentsight, a patent data analytics start-up which was later sold to LexisNexis. As a member of the initial leadership team, he headed business development and was instrumental in establishing client relationships in key verticals leading to profitable growth of the firm. Philipp then returned to full-time academia and continues advising start-ups, corporates and national and European policy makers on innovation challenges.

Carlos Cordon

Carlos Cordon is a Professor of Supply Chain Management at IMD International (Lausanne). Professor Cordon's areas of interest are digital value chains, supply and demand chain management, digital lean and process management. Carlos Cordon is currently developing research and cases in the following areas: the digital journey of traditional companies, digital innovation in value chains, industry 4.0, digital lean, applications of big data in different spaces (healthcare, transportation and FMCG). He is the author of numerous articles and case studies in these fields, and over the past few years has won various prizes for his cases and articles on supply chain management and strategy. He has been listed among the Case Center's top-40 best-selling case authors for 2018/19 Professor Cordon is also a consultant to multinational companies in the electronics, food, chemical, pharmaceutical, and other industries. He has designed and directed numerous executive development programs in the areas of digital and strategy journeys, supply chain management and sourcing. Professor Cordon studied civil engineering at the Escuela Politecnica de Barcelona and holds a PhD in Management from INSEAD. Prior to the completion of his schooling, he was Manager in Accenture, and later MIS Manager of Grupo Español General Cable.

Philippe Cudré-Mauroux

Dr. Philippe Cudré-Mauroux is a Full Professor at the University of Fribourg in Switzerland and a member of the Swiss National Research Council. He received his Ph.D. from the Swiss Federal Institute of Technology EPFL, where he won the school-wide Doctorate Award in 2007. In the past, Dr. Cudré-Mauroux worked on information management infrastructures at IBM TJ Watson (NY), Microsoft Research Asia and Silicon Valley, and MIT. He recently won the Verisign Internet Infrastructures Award, a Swiss National Center in Research award, a Google Faculty Research Award, as well as a 2 million Euro grant from the European Research Council. His research interests lie at the intersection of Data Science and AI. In addition to teaching in Fribourg, he has been teaching at EPFL, UNIL, MIT, and at the Royal Institute of Technology in Sweden.

Carlos daSilva

Dr. Carlos M. DaSilva is an Associated Professor of Innovation and Entrepreneurship and Academic Director of the Executive MBA at the HEG School of Management in Switzerland. By the age of 30, Carlos had co-founded an NGO in Africa, became employee No. 9 of a successful internet start-up that was sold to a large media group, published his first book on Entrepreneurship by SAGE USA and concluded his Ph.D. studies in collaboration with the University of Southern California in Los Angeles, USA. In 2013, he became the Managing Director of the Silicon Valley based Technology Start-up Accelerator “Founder Institute” where he supported on a one-to-one basis over 100 entrepreneurs throughout his program. Today, Carlos is a shareholder in over 20 software companies and runs Executive Education programs for Switzerland, Slovenia, Portugal, Brasil and the United States. He is also a lead trainer for the Swiss National Innovation Agency “INNOSUISSE”, as well as an international Keynote Speaker. Having lived and worked in 6 different countries, Carlos is used to deal with multinational and multicultural environments. His origins and heart are from the small coastal village of Cascais, Portugal. Carlos is a Mozart aficionado and a keen Kitesurfer.

Nikolaos Dimitriadis

Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the principal author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (now in its 2nd edition) and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He spoke at TEDx for the urgent need for Brain-Based Communication and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has scanned more than 6,500 brains from 25 countries globally for neuromarketing, neuroHR and academic purposes. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, T-Mobile, Dixons, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, SAP, DELL, USAID and others. 

He is the Head of Neuro Consulting Services at Optimal HR Group, Athens (Greece), offering cutting-edge Neuromarketing and NeuroHR research and consulting. He has received his PhD and MBA from The University of Sheffield (UK), and he is a certified Neuromarketer. He teaches regularly in various MBAs and other university and corporate programs around the world. Dr. Dimitriadis is the Chairman of the People Committee at the World Innovation and Change Management Institute in Geneva, Switzerland, and the co-founder of Neurogenesis, the Applied Neuroscience Club of Greece.   He is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia. Lately, Dr. Dimitriadis launched wellbeing.ai, a pioneering startup in the field of emotional and mental health tech at work.

Magali Dubosson

Dr. Magali Dubosson is a Full Professor of Marketing. She is also the co-head of the Market and Observatory Lab at the HEG School of Management Fribourg in Switzerland. She is a HEC Lausanne graduate. She earned an Executive Master in International Management (one semester at Babson College in Boston) and a Doctorate in Economics from the University of Lausanne. She was a formerly Professor à Heg Genève, Lecturer at Essec Management Education, EPFL Lausanne, Thunderbird Graduate School and HEC Lausanne (among others). She taught in various executive programs in Switzerland and abroad. She worked in services companies, such as banking and finance, insurance and consulting. She also worked as the Managing Director of Heg Genève. She has been conducting research on diverse subjects such as business models, pricing of services, measures of perceived risks and human risks, or luxury consumer behavior over the internet. She was born and raised in Valais where she practiced skiing. She likes sports and reading. She is the proud mother of 3 children.

Katia Gutknecht

Katia has more than 20 years of international and more local Supply Chain, Procurement & Project Management experiences in Fragrance & Flavour, FMCG, Steel, Public Organizations and Start-Ups. She has supported several transformation projects (compliance, process optimization, organization structure, trainings and SPM / SRM programs) and worked as a Centre of Excellence Procurement Lead and Category Team Leader. Katia founded her own company a few years ago and now wears several hats: professional adult Trainer, Pragmatic Value Creator and Director of her Sàrl. 

In addition, Katia is Professor at HEIG-VD (School of Management and Engineering Vaud) and actively collaborates with Procure (the leading national Trade Association for Purchasing and Supply Management). Katia’s qualifications include a PMP© Certification and a Complete Agile Project Manager Curriculum from the Project Management Institute, an ISO 9001:2015 Quality Management Systems Lead Auditor Certificate, an Adult Trainer Swiss Federal Brevet, a Non-Violent Communication & Mediation Certification from the NVC Swiss Association and a Master in Business Administration (Procurement & Supply Chain specialization). French native, Katia is fluent in English. She lives between Geneva and Lausanne with her Swiss and Chilean husband, her 10-year-old son, her Westie dog and 2 leopard geckos. She is a cheese lover and regularly participate to urban women’s raid.

Jean-Paul Jeanrenaud

Dr. Jean-Paul Jeanrenaud is a Professor of Sustainable Business, and Regenerative Entrepreneurship, with degrees from the universities of Westminster, Oxford, and East Anglia, and a Diploma in Education from the Royal Society of Arts (RSA). He has worked as a Director of international development and conservation, on projects in Nepal, Rwanda, Kenya, Cameroon and Western Europe. For 27 years he was a Director at WWF International, leading on Corporate Relations, Business Partnerships, Higher Education, Forest Conservation and Management, and Sustainable Development.  Jean-Paul is co-founder of the Forest Stewardship Council (FSC); the award-winning One Planet MBA, developed with the University of Exeter; and OPEN for Business (One Planet Education Networks). He is Visiting Professor at Business School Lausanne, Switzerland; and Audencia School of Management, Nantes, France. Jean-Paul is a lifelong student of the world’s wisdom traditions with experience designing and leading education programmes, experiential learning, and contemplative retreats. He is also a qualified English Language teacher; and a Mindfulness Based Stress Reduction trainer (MBSR) registered with The Yoga Alliance.

Sally Jeanrenaud

Dr. Sally Jeanrenaud is an international specialist with over thirty years’ experience, and a PhD in Sustainable Development. She is an Honorary Senior Research Fellow at the University of Exeter, and a Visiting Professor at Universities in the UK, France and Switzerland. She is co-founder of the Green Economy Coalition, the award-winning One Planet MBA, and OPEN for Business. She has worked as a researcher, and project manager/director in Nepal, Rwanda, Cameroon and Western Europe at community and policy levels. She is a Trustee of the Fintry Trust, an educational charity, dedicated to integral and universal wisdom. She is a qualified mindfulness trainer, and a registered teacher with the Yoga Alliance Professionals, UK.

Claudia Jonczyk Sédès

Claudia Jonczyk Sédès holds the Chair of Strategic Management at the Faculty of Economics of the University of Neuchâtel and is the Director of the Institute of Management. She has occupied various positions at the University of Neuchâtel such as Vice-Dean of Faculty and Director of the Master in International Business Development. Before joining the University of Neuchâtel, Professor Jonczyk Sédès has been a Professor of Management at ESCP Business School’s London campus and a visiting researcher at INSEAD. She teaches a variety of classes in the field of organization studies, strategy, change management and international management to Bachelor, Master and MBA students as well as executives.

In her current research, she studies social capital and networks as well as questions of identity adaptation of expatriates and how service professionals manage their careers. Her research has been published in leading academic journals such as the Academy of Management Journal and Organization Science as well as in practitioner outlets and case studies. Professor Jonczyk Sédès holds a PhD from the University of Geneva and a Master from the University of St. Gallen. She was a visiting research fellow at MIT’s Sloan School where she worked on knowledge management and organizational learning in high-risk industries. She has previously worked as a strategy consultant for LEK Consulting in Germany and for PricewaterhouseCoopers in Switzerland.

Jean-Yves Mercier

Académicien, expert en formation et révélateur de potentiels, Jean-Yves Mercier navigue avec agilité entre le monde académique et le secteur privé. Ingénieur de formation initiale, titulaire d’un MBA de Paris-La Sorbonne ainsi que d’un PhD de l’Université de Genève, ancien DRH de grands groupes internationaux, il est aujourd’hui CEO de Self-Leadership Lab, société de développement professionnel et Directeur Exécutif du eMBA de l’Université de Genève.

Passionné par la transmission, il a développé des méthodes pédagogiques interactives et novatrices permettant d’apporter une réponse adaptée à différents publics, en Suisse et à l’étranger. Jean-Yves Mercier a aussi accompagné le développement stratégique et organisationnel de nombreuses entreprises privées et publiques, de Nespresso à l’Administration Fédérale des Douanes, de Karl Steiner à l’IMAD. Il s’est aujourd’hui spécialisé sur le coaching de dirigeants et les transformations de culture managériales soutenant les nouvelles formes d’organisation tournées vers l’autonomie des talents. Jean-Yves Mercier a 58 ans, 3 enfants, et vit sa passion des voyages à la découverte des cultures à travers le monde.

Hervé Romanens

Hervé Romanens holds a master's degree in accounting and finance from the HEC Lausanne school, obtained in 2005 after a semester of mobility at the HSG business school in St. Gallen. It was during his studies that Hervé developed a passion for electronic music production, also working as a DJ for a local radio station and different music venues. In 2005, he joined the audit department of KPMG, a professional services network. He obtained his title of certified public accountant there in 2009. His audit assignments are carried out for medium-sized companies and for international companies located in Switzerland but also in the United States. In 2010, he joined Michelin's consolidation department, for which he became responsible in 2019. With the help of the team, he makes sure that the consolidated accounts of the Michelin group, which are published at the Paris CAC 40 stock exchange, are made available each year in due time. As part of his duties, Hervé has the opportunity to regularly visit Group subsidiaries in Europe, the United States and Asia (pre-pandemic). His areas of expertise are IFRS accounting standards, particularly those dealing with complex financial instruments and income taxes. As lecturer for the HEG EMBA for several years, Hervé is pleased to share his practical view on accounting during exciting interacting lessons with highly motivated students.