Magali Dubosson

Full Professor UAS/Institute Head

+41 26 429 63 94

Office: HEG 421

Magali Dubosson is a professor of marketing and co-head of the Market and Observatory Lab at Haute Ecole de Gestion Fribourg. She is a former lecturer at EPFL and HEC Lausanne, and a former Assistant Professor at Thunderbird. She was formerly the Managing Director of Heg Geneva. She worked in banking, insurance, education and consulting industries in Switzerland and abroad. She graduated with an executive Master in International Management and a PhD in Economics from Haute Etudes Commerciales Lausanne (HEC) at the University of Lausanne. She obtained different research grants for financing projects, e.g. in the use of internet in luxury marketing, in developing pricing methods for services, in developing feedforward controls to prevent human risk. At Heg Fribourg, she launched an executive training in e-commerce.

Her research interests: risk management, applications of technology in marketing, digitalization-related risks, e-commerce, innovative service design.

Projects

Oxial: Spotting personnel risks with a digital solution

Publications

Journal article

MEIER, E., DUBOSSON, M. (2023). New Challenges on Waiting Lines and Servicescapes During the Covid-19 Pandemic. American Journal of Management, 23 (1), 135-150.

DUBOSSON, M., FRAGNIÈRE, E., MEIER, S. (2022). Early detection of human-related risks in an increasingly digitized work environment. Digital Transformation and Society, 1 (1), pp. 48-65.

DUBOSSON, M., FRAGNIÈRE, E., ROCHAT, D., MARSHALL, S., BERDEAUX, E. (2020). Confusion between Artificial Intelligence and digitisation at work. Ignorance or blind trust? European Review of Service Economics and Management, 1 (9), 97-118.

DUBOSSON, M., FRAGNIÈRE, E., HÉRITIER, A.-S., MEIER, S., WAINWRIGHT, C. (2020). Fostering "co-socialization" between patient and nurse to mitigate the risks of digitalizing health care services. European Review of Service Economics and Management (10), 109-131.

DUBOSSON, M., FRAGNIÈRE, E., MEIER, E., ROCHAT, D. (2020). Facteurs endogènes et exogènes contribuant à un déni individuel des risques humains liés à la digitalisation du travail. Revue Psychanalyse & Management (1), pp. 65-79.

DUBOSSON, M., FRAGNIÈRE, E., ROCHAT, D. (2019). Perceived risks regarding the impact of digitalization on the future of work: Towards a gap between the concerns of academics and workers' attitudes? European Review of Service Economics and Management.

DUBOSSON, M., FRAGNIÈRE, E., JUNOD, N., MEIER, S., VARONE, S., FOURNIER, A. (2019). Integration of a Human Risk Module into a Risk Management Software. Informatica economica, 23 (3).

DUBOSSON, M., FRAGNIÈRE, E., PASQUIER, M., REYNARD, C. (2017). Exploring occupational stress in the Swiss wealth management sector, How could human risk lead to value destruction. European Review of Service Economics and Management, 1 (3), 17-45.

DUBOSSON, M., FRAGNIÈRE, E., JUNOD, N., WILLAERTS, B. (2017). Detecting Customer Queue “at-risk” Behaviors Based on Ethograms to Minimize Overall Service Dissatisfaction. Springer, pp. 18-29.

DUBOSSON, M., EMAD, S. (2015). The Forum Community, the Connectivist Element of an xMOOC. Universal Journal of Educational Research, 3 (10), 680-690. doi:10.13189/ujer.2015.031004.

Book

MATHE, H., DUBOSSON, M., ROUSSEAU, M. (1997). Le Service Global: Innovations et stratégies internationales de développement dans les services. Paris: Maxima-PUF.

Book chapter

DUBOSSON, M., PASQUIER, M., PROBST, G. (2017). Pourquoi et comment faire appel à une étude de cas «locale» pour évaluer la mise en pratique des connaissances théoriques par les étudiants? In V. Roulin, A.-C. Allin-Pfister and D. Berthiaume (Eds.), Regards d’enseignants sur l’évaluation des apprentissages dans l’enseignement supérieur professionnalisant. De Boeck.

DUBOSSON, M., FRAGNIÈRE, E. (2010). Perceived Risk Management: Applying the TEID Model to the Traveler Service Chain. In Zongwei Luo (Ed.), Service science and logistics informatics: innovative perspectives (pp. 299-314). Information Science Reference.

DUBOSSON, M., FRAGNIÈRE, E. (2009). Identifying and Mitigating Perceived Risks in the Bank Service Chain: A New Formalization Effort to Address the Intangible and Heterogeneous Natures of Knowledge-Based Services. In Greg Gregoriou (Ed.), Operational Risk Toward Basel III: Best Practices and Issues, in Modeling, Management and Regulation (pp. 97-114). John Wiley & Sons.

Proceedings from scientific conference

DUBOSSON, M., MEIER, E. (2022). New challenges on waiting lines and servicescapes during the COVID-19 pandemic. Frontiers in Service 2022. Frontiers in Service 2022.

FRAGNIÈRE, E., DUBOSSON, M., ROCHAT, D. (2021). The Reason why Public Services Lag Behind the Private Sector in Terms of Sustainable Development (SD): An Exploratory Research Conducted in the Swiss Service Economy. 30th RESER International Congress. 30th RESER International Congress.

DUBOSSON, M., FRAGNIÈRE, E., FOURNIER, A., MEIER, S., VARONE, S. (2021). Measuring Real Time Occupational Stress in Organizations via a Digitalized Risk Management App. 20th International Conference on Informatics in Economy. 20th International Conference on Informatics in Economy.

DUBOSSON, M., RAMSEIER, R., WIDMER, A., LARPIN, B., FRAGNIÈRE, E. (2021). The citizen journey map to promote the notion of universal design in the digitalisation of democratic processes. 19th International Conference e-Society. 19th International Conference e-Society.

MEIER, S., DUBOSSON, M., FRAGNIÈRE, E. (2021). Defusing Psychosocial Risks: Development of a Detection System. Reser Conference 2021. Reser Conference 2021.

DUBOSSON, M., EMAD, S., MEIER, S., FRAGNIÈRE, E., MARGUERAT, D. (2021). Les acteurs locaux de la filière agro-alimentaire et les consommateurs n’ont pas vraiment tiré de leçons de la crise liée à la Covid-19. 4ème Journée Interdisciplinaire de Recherche sur les Décisions des Consommateurs. 4ème Journée Interdisciplinaire de Recherche sur les Décisions des Consommateurs.

DUBOSSON, M., EMAD, S. (2020). Selfies as a means of controlling students as interviewers in a Market research course at a Swiss University. 44st Marketing Educators' Association Conference. Seattle: 44st Marketing Educators' Association Conference.

DUBOSSON, M., FRAGNIÈRE, E., JUNOD, N., MEIER, S., VARONE, S. (2019). Digitized governance to mitigate human-related risks. International Conference on Informatics in Economy 2019.

DUBOSSON, M., EMAD, S., PASQUIER, M. (2019). Live case study writing as a teaching method for experiential learning. 43rd Annual Marketing Educators' Association Conference.

DUBOSSON, M., FRAGNIÈRE, E., HÉRITIER, A., MEIER, S., WAINWRIGHT, C. (2019). Fostering “co-socialization” to mitigate human related-risk and to counter growing dissatisfaction in an era of digitalization of health care services. XXIX International RESER Conference.

DUBOSSON, M., FRAGNIÈRE, E., ROCHAT, D., SITTEN, M., BERDEAUX, E. (2019). The emerging and uncontested digitalization of services could lead to cognitive dissonance due to a misunderstanding of the new role of artificial intelligence at work. XXIX International RESER Conference.

DUBOSSON, M., FRAGNIÈRE, E., MEIER, S., VARONE, S., BERDEAUX, E. (2019). Determining the main variables to measure human risk in organization: A quantitative survey conducted in Switzerland. 10th International Research Symposium in Service Management. Dubai: 10th International Research Symposium in Service Management.

DUBOSSON, M., FRAGNIÈRE, E., ROCHAT, D. (2018). Perceived risks regarding the future of work in the aftermath of service digitalization: An empirical study conducted in Switzerland. XXVII International Conference of RESER. XXVII International Conference of RESER.

PASQUIER, M., DUBOSSON, M., JAN DU CHÊNE, L. (2018). Specific needs based design of a housing and real estate observatory at the local level: A conceptual framework. XXVII International Conference of RESER. XXVII International Conference of RESER.

DUBOSSON, M., MEIER, S. (2018). Exploring human-related risks in the higher education sector: The case of marketing educators in Switzerland and France. 42nd Marketing Educators’ Association Conference. 42nd Marketing Educators’ Association Conference.

DUBOSSON, M., FRAGNIÈRE, E., JUNOD, N., WILLAERTS, B. (2017). Detecting customer queue “at-risk” behaviors based on ethograms to minimize overall service dissatisfaction. ASOCA 2017. ASOCA.

DUBOSSON, M., FRAGNIÈRE, E., REYNARD, C., PALMA, D. (2017). Human risk and its relationship to value destruction through internal fraud: a survey conducted in the Geneva banking sector. ENROCA conference.

DUBOSSON, M., PASQUIER, M. (2017). A live case lite approach as formative assessment. 41th Marketing Educators’ Association Conference. 41th Marketing Educators’ Association Conference.

DUBOSSON, M., EMAD, S. (2017). Students’ perception of the flipped classroom: Teaching Consumer Behavior and Market Research classes in two Swiss Universities. 41th Marketing Educators’ Association Conference. 41th Marketing Educators’ Association Conference.

DUBOSSON, M., FRANGIÈRE, E., PASQUIER, M., REYNARD, C. (2016). Why could human risk prevent value creation in services? An exploratory study about occupational stress in the Swiss wealth management sector. XXVI International Conference of RESER. XXVI International Conference of RESER.

DUBOSSON, M., EMAD, S. (2016). The Forum Community, the Connectivist Element of a Marketing xMOOC. 40th Marketing Educators’ Association Conference. 40th Marketing Educators’ Association Conference.

EMAD, S., DUBOSSON, M. (2015). Can any marketing instructor turn case studies into a gamified experience for students? 39th Marketing Educators’ Association Conference. 39th Marketing Educators’ Association Conference.

DUBOSSON, M., EMAD, S. (2014). Video and course content discussion on Massive Open Online Courses: An exploratory research. 2014 IEEE International Professional Communication Conference (IPCC). 2014 IEEE International Professional Communication Conference (IPCC).

DUBOSSON, M. (2014). Using client-sponsored projects for part-time undergraduate students in marketing research classes. 38th Marketing Educators’ Association Conference. 38th Marketing Educators’ Association Conference.

Participation at an Academical or Professional meeting

MEIER, S., DUBOSSON, M., FRAGNIÈRE, E. (2022). Détection précoce des risques humains – Une étude de cas Suisse. 5ème Journée Interdisciplinaire de Recherche sur les Décisions des Consommateurs (JIRDC).

Faculty research seminar

DUBOSSON, M., FRAGNIÈRE, E., ROCHAT, D., MARSHALL, S., BERDEAUX, E. (2019). Vers une dissonance cognitive due à une mauvaise compréhension du potentiel de l'IA: Etude des perceptions des employés en Suisse Romande. Journée de recherche & débats Excelia Group.

Published case

DUBOSSON, M., CASAGRANDE, L. (2023). De l’initiative solidaire et éphémère Kariyon à une nouvelle façon de consommer.

DUBOSSON, M., PASQUIER, M. Ethical Coffee company, the pods’ war.

DUBOSSON, M., PASQUIER, M. Beodrinx, legalizing stevia.

Keynote

DUBOSSON, M. (2016). Unlocking the Swiss e-commerce potential. Salon e-commerce. Genève, Switzerland.

DUBOSSON, M. (2014). Enhancing SME Competitiveness: The Role of the Universities in Innovation Systems. Symorg conference. Belgrade, Serbia.

Achievements

Grant	Digitized governance tool to mitigate human-related risks	2018
Grant	Perception of disability among pupils, parents, educators and staff in schools in LebanonPerception of disability among pupils, parents, educators and staff in schools in Lebanon	2018