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Jean-Marie Ayer

Full Professor UAS/Institute Head
+41 26 429 63 77
Office: HEG 425

Dr. Jean-Marie Ayer has a doctorate degree in economics. As a highly qualified executive with academic background and extensive international experience, he is having more than 16 years of executive management, business development, sales & marketing, financial and controlling experience within corporate and start-up environment. His experience spans both at the operational and board level. Since co-founding Dartfish in early 1999, he led the company as Chairman & CEO until he moved his position to Managing Director for Sales and Marketing in 2003, and focused on promoting sales and marketing and business development until January 2007.

Publications

Journal article

PASQUIER, B., AYER, J.-M. (2019). Les ICO « industrielles ». Obstacles au transfert d’actions sur la blockchain et alternatives. Aktuelle Juristische Praxis (AJP).
PASQUIER, B., AYER, J.-M. (2019). Formungültige Aktienübertragungen auf der Blockchain. Anwaltsrevue.

Book

AYER, J.-M., PERAZZI, L. (2016). Economie 21. Editions Loisirs et pédagogie.

Book chapter

PASQUIER, B., AYER, J.-M. (2020). Crowdfunding and initial coin offerings. The Economics of Cryptocurrencies. Routledge.

Report

BALDEGGER, R., AYER, J.-M., PILAUER, A. (2017). L'entrepreneuriat des étudiants en Suisse occidentale: Résultats de l'enquête GUESSS 2016. L'entrepreneuriat des étudiants en Suisse occidentale: Résultats de l'enquête GUESSS 2016.