12 Dec 2025
The Blossom Formula brand, created during the "Ventures in Action" module, continues to grow.
The Blossom Formula, an initiative founded by Magdalena Blanc, a student in the MSc Business Administration programme specialising in Entrepreneurship at the School of Management Fribourg, stands out for its dynamism and innovative approach. Following a successful launch with original fragrances, the brand continues to expand its offering as it adds new seasonal scents to the collection throughout the year.
In addition, The Blossom Formula is now officially registered with the Swiss Federal Institute of Intellectual Property (IPI), confirming the strength of its identity and protecting the brand within Switzerland. This important milestone further strengthens the brand’s position in the domestic market and represents a significant step forward for its founder, who continues to develop the business with determination.
With this important milestone achieved, the founder is also preparing to launch a website in the near future to make the product range more accessible and to increase the brand’s visibility. Until this digital platform goes live, orders can be placed directly via social media, enabling close contact and direct interaction with customers.
This project is part of the MSc Business Administration programme specialising in Entrepreneurship, specifically within the "Ventures in Action" module. This unique programme gives students the opportunity to create their own business, enabling them to engage directly with real-world challenges and learn through practical experience. Throughout their projects, participants are supported by mentors from a range of fields, who are entrepreneurs themselves and provide personalised guidance and advice based on their own first-hand experience.
The Blossom Formula perfectly encapsulates the purpose of this entrepreneurship module, which is to enable students to experience entrepreneurship in a practical way while contributing to the local ecosystem of innovation and creativity.
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The HES-SO Master of Science in Business Administration (MSc BA) trains professionals to thrive in a constantly changing economic environment. This program meets current market needs by developing strategic, analytical, and decision-making skills that enable students to transform challenges into concrete opportunities.