Sébastien Jeanneret holds a master degree in Psychology and a MBA. He worked for several companies in market research in Germany and the USA before joining Philip Morris USA in New York where he worked in Planning and Brand Management functions. In his last positions with Philip Morris, he was responsible for brand management for 3 cigarette brands worldwide (excl. USA). Beginning of 2006, Sébastien Jeanneret founded DeLafée International in Switzerland. DeLafée develops and commercializes luxury products adorned with 24 karat gold. More at www.delafee.com . DeLafée’s creations have been exported to over 40 countries. The company also collaborates with leading luxury companies to develop innovative uses of gold. In parallel to the development of DeLafée, he collaborates with various organizations as a coach or consultant in the field of marketing and innovation. Sebastien Jeanneret also teaches marketing and entrepreneurship in various bachelor’s and master’s programs and for the Commission for Technology and Innovation CTI. Sébastien Jeanneret lives in Neuchatel, Switzerland with his wife and 3 children.