Annaële Hervé

Profile - Annaële Hervé

Annaële Hervé completed a PhD in Science Management at the University of Lorraine that addresses the research streams of digitalization and internationalization of SMEs. She holds a Bachelor’s degree in Management as well as a Master degree in Entrepreneurship. She is working part-time at the research department of the School of Management Fribourg and she is teaching several courses in digital transformation, digital business model, blockchain business model as well as business and corporate system. Her main research interests are digital transformation, digital business model, digital entrepreneurship as well as international entrepreneurship. Before her academic career, she worked for several years in the fields of communication and marketing at one of the largest Swiss retail companies.