Annaële Hervé

Assistant Professor UAS

+41 26 429 63 20

Office: HEG 411

Annaële Hervé completed a PhD in Science Management at the University of Lorraine that addresses the research streams of digitalization and internationalization of SMEs. She holds a Bachelor’s degree in Management as well as a Master degree in Entrepreneurship. She is working part-time at the research department of the School of Management Fribourg on various projects/mandates and she is teaching several courses in digital transformation, digital business model, blockchain business model, and business and corporate system. Her main research interests are digital transformation, digital business model, digital entrepreneurship, and international entrepreneurship. Before her academic career, she worked for several years in the fields of communication, marketing, and project management at one of the largest Swiss retail companies.

Publications

Journal article

HERVÉ, A., SCHMITT, C., BALDEGGER, R. (2022). Digitalization and internationalization of micro-, small, and medium-sized enterprises: An overall conceptual process. Journal of the International Council for Small Business.

HERVÉ, A., BALDEGGER, R., SCHMITT, C. (2020). Digitalization, Entrepreneurial Orientation and Internationalization of Micro-, Small- and Medium-Sized Enterprises. Technology Innovation Management Review, 10 (4), 5-17.

HERVÉ, A., SCHMITT, C., BALDEGGER, R. (2020). Internationalization and Digitalization: Applying digital technologies to the internationalization process of small and medium-sized enterprises. Technology Innovation Management Review. doi:http://doi.org/10.22215/timreview/1343.

Book chapter

HERVÉ, A., SCHMITT, C., BALDEGGER, R. (2022). Degree of digitalization and entrepreneurial orientation of internationalizing micro-, small- and medium-sized enterprises: The mediating roles of self-concept traits. Innovation and Internationalization of Small and Medium Enterprises: A Crossroads Perspective (pp. 175-200). Peter Lang.

Proceedings from scientific conference

HERVÉ, A., BALDEGGER, R., SCHMITT, C. (2019). International Entrepreneurship and Digitalization of micro-small and medium-sized enterprises., ICSB 2019 World Congress. ICSB 2019 World Congress.

HERVÉ, A., BALDEGGER, R., SCHMITT, C. (2019). Internationalization and digitalization of small businesses: a literature review., 23rd McGill International Entrepreneurship Conference. 23rd McGill International Entrepreneurship Conference.

HERVÉ, A., BALDEGGER, R., SCHMITT, C. (2019). Internationalization of micro-small and medium-sized enterprises in a digital context., G-forum. G-forum.

Report

BALDEGGER, R., HERVÉ, A., WILD, P. (2019). Swiss International Entrepreneurship Survey (SIES) 2019. Résultats de l’étude sur le comportement d’internationalisation des PME suisses., Fribourg, Switzerland.