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The Wisdom of emotions

VERSCHOBEN - Masterclass Emo Sapiens

The School of Management Fribourg (HEG-FR) was the first in Switzerland to propose Master and Bachelor students an option in Neuromarketing since 2013. Beside the Neuromarketing fundamentals, which introduces students in the basics of the culture of Neuromarketing, they get a full 30h practice playground to experiment with the concepts and technology of Neuromarketing.

Today the School of Management of Fribourg is still the only Business school in Switzerland to propose such classes and time has come to allow the marketing community in Switzerland to benefit from these new and vital insights in consumer behaviour. By inviting Prof. Dr Rafal Ohme at our school, we welcome one of the founders of consumer behaviour analysis. He is not only a famous researcher but also the author of a potential New York Times Bestseller “Emo Sapiens” which will be published early 2020.
Emotions have become an essential ingredient for marketeers. But what is their essence? How do they shape human and thus, consumer behaviour? In his masterclass, Professor Ohme will try to answer these fundamental questions not only from a theoretical but also from a pragmatical point of view.


Rafal Ohme is a world-renown expert in emotions and relies on a broad experience on how to apply these insights for the benefit of companies and brands. In this full-day master class Rafal will treat three main subjects:

09:30 - 10:45 Emotions our automated intelligence (I)
10:45 - 11:00 Coffee break
11:00 - 12:00 Emotions our automated intelligence (II)
12:00 - 13:00 Lunch break
13:00 - 15:00 The future of business has feelings
15:00 - 15:15 Coffee break
15:15 - 16:00 Shape emotions for a good life
16:00 - 17:00 Apero



  • Students of the Neuromarketing option and academic staff HEG Fribourg (Free, but limited number of tickets available)
  • CHF 400.- Business
  • CHF 250.- Swiss Marketing Club, Alumni HEG/HSW Fribourg, Educational Staff HES-SO, Eikon and Universities



Dienstag, 31. März 2020
08:30 - 17:00


School of Management Fribourg (HEG-FR), Chemin du Musée 4, 1700 Fribourg

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