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PRÉSENTATION DE LA FORMATION

 
  

LE E-COMMERCE, UN GRAND POTENTIEL INSUFFISAMMENT EXPLOITÉ

 

En Suisse, les entreprises se profilent peu sur Internet pour développer leurs ventes en ligne, alors même
que les opportunités du e-Commerce sont aujourd’hui démontrées. Avec un volume en croissance de 9,1
milliards de CHF par an, le marché suisse en ligne est extrêmement attractif car il bénéficie du consommateur
le plus dépensier en Europe (env. CHF 2000.- /personne /an).Cependant, un tiers de ces dépenses
sont effectuées à l’étranger. Cela s’explique notamment par l’insusance de l’offre en Suisse et une
offre étrangère très facilement accessible. En résumé, la concurrence s’intensifie et la réponse des entreprises
suisses n’est pas suffisamment développée.

 

VOUS SOUHAITEZ DÉVELOPPER VOS ACTIVITÉS E-COMMERCE?


Les dernières études et analyses du marché montrent que les principaux freins pour les entreprises sont
la pénurie de compétences et la méconnaissance des enjeux stratégiques pour l’entreprise. Pour répondre
à ces défis, la Haute Ecole de Gestion de Fribourg (HEG-FR) et NetComm Suisse (Association Suisse
pour l’e-Commerce) se sont associés pour mettre sur pied cette formation en 12 modules. Vous êtes
actifs dans une PME qui souhaite démarrer une activité e-Commerce? Ou devenir plus performante dans
ses activités e-Commerce? Vous êtes un responsable marketing ou des ventes, ou un spécialiste IT qui
souhaite comprendre les enjeux liés au e-Commerce? Cette formation est pour vous.
 

 

POUR LES ENTREPRENEURS ET PROFESSIONNELS DE LA VENTE ET DU MARKETING

 
La formation réunit une vingtaine d’intervenants d’entreprises suisses actives dans l’e-Commerce: marques
et prestataires se relaient au fil des modules pour couvrir les questions pratiques et opérationnelles,
tout comme les aspects conceptuels. La pédagogie choisie permet aux participants de traduire
immédiatement leurs nouvelles connaissances dans leur pratique professionnelle. La plateforme
d’échange et de réseautage offerte par cette formation et par l’Association NetComm Suisse est une
source complémentaire d’enseignements et d’accès aux bonnes pratiques.
 

 

 OBJECTIFS


> Donner un cadre stratégique au canal e-Commerce au sein de l’entreprise

> Évaluer les facteurs critiques de succès pour un projet e-Commerce

> Mettre en évidence autant les aspects organisationnels que technologiques de la vente en ligne

> Apprendre à gérer efficacement toute la chaîne, des fournisseurs aux clients

> Identifier et analyser les principales opportunités du marketing en ligne
 
> Récolter et interpréter des données sur les ventes et les performances de la communication
 
 

agenda


12 Janvier 2017
Introduction à l’e-Commerce, données et perspectives

26 Janvier 2017
Business model pour l’e-Commerce

9 Février 2017
Du business plan à la pratique

9 Mars 2017
e-Commerce dématérialisé

22 Mars 2017
Moyens de paiement pour l’e-Commerce

6 Avril 2017
La logistique de l’e-Commerce

27 Avril 2017
Promouvoir son site – Marketing digital & promotions sur les réseaux sociaux

4 Mai 2017
Expérience multichannel et parcours client

18 Mai 2017
Monitorer – les indicateurs-clés du site d’e-Commerce

1 Juin 2017
ERP & Service après-vente

15 Juin 2017
Aspects financiers liés à l’e-Commerce international

22 Juin 2017
La perspective légale et la sécurité en ligne

 

informations pratiques


> Prix: CHF 3’600 (Les diplômés HEG Fribourg et les membres de NetComm Suisse Association
bénéficient d’un rabais de 10%)

> Délai d’inscription: 15 Décembre 2016

> Nombre de places: limité à 25 places

> Langues: Principalement en français. Certaines présentations seront faites en anglais si les
intervenants ne maîtrisent pas le français. Les participants peuvent s’exprimer en français ou en
anglais.

> Lieu de formation: Haute Ecole de Gestion à Fribourg / Chemin Du Musée 4, 1700 Fribourg
 
 

Partenariats


Bilan_Logo.jpg    

http://www.bilan.ch/bourse-ecommerce

 
 
 

NetComm_Logo.jpg
http://www.netcommsuisse.ch/

 
 
 
 
 
 
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Agenda

Planning 2016

 
12 janvier 2017 - Introduction à l’e-commerce, données et perspectives
Rico Baldegger, Directeur et Professeur PHD, HEG-FR
Carlo Terreni, NETCOMM SUISSE
Guillaume Pahud, Fondateur DOT STORIES (former Digital Project manager, RICHEMONT INTERNATIONAL)
 
26 janvier 2017 - Business model pour l’e-commerce
Frédéric Forestier, WIDE SWITZERLAND
Laurent Garet, CEO LA REDOUTE
 
9 février 2017 - Du business plan à la pratique
Rico Baldegger, Directeur et Professeur PHD, HEG-FR
Jens E. Schulte, Head of Corporate Venturing, POSTFINANCE AG
 
9 mars 2017 - E-commerce dématerialisé
Dino Auciello, Rédacteur en chef adjoint, BILAN MAGAZINE
Martial Mathieu, Head Marketing & SAles,  CASH SENTINEL
 
22 mars 2017 - Moyens de paiement pour l’e-commerce
Manuela Karam, Partner manager e-commerce, SIX PAYMENTS
Gero Kummer, PAYPAL
 
6 avril 2017 - La logistique de l’e-commerce
Managing Partner, spécialiste de gestion de données transactionnelles et gestion d'inventaire
Claudia Patocchi, Leiterin Product management business, POST MAIL INTERNATIONAL - ASENDIA  
 
27 avril 2017 - Promouvoir son site: Digital Marketing & Social Promotions
Antoine Goux, Ecommerce analytics manager, NESTLE NESPRESSO
Alexandre Wehrlin, Consultant indépendant (former E-business Manager, PIAGET)
 
4 mai 2017 - Expérience Multichannel et parcours client
Peter Erni, Social Media Manager, MAMMUT Sports Group
Customer Experience Project Manager, Retail
 
18 mai 2017 - Monitorer: Les indicateurs-clés du site de e-commerce
Product Manager, Moteur de recherche
Gael Hurliman, Rédacteur en chef, News Room RINGIER (LE TEMPS, L'HEBDO)
 
1er juin 2017 - ERP & Service Après-vente
Luc Maurer, CEO & Co-Founder, CAMP-TO-CAMP
Frédéric Gomez, Directeur magasin, IMAGES & ATMOSPHERE
Benjamin Lange, Responsable Communication et Médias sociaux, IMAGES & ATMOSPHERE
 
8 juin 2017 - Aspects financiers liés au e-commerce international
Ivo Gut, Partner Indirect Tax, KPMG
Directeur financier, Groupe de marques suisse
 
22 juin 2017 - La perspective légale et la sécurité en ligne
Stéphane Koch, spécialiste en stratégie digitale et communication, Vice President of the Board, HIGH-TECH Bridge SA
Philippe Lucet, Legal Counsel, RICHEMONT INTERNATIONAL
 
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Intervenants

Rico Baldegger                                                                                                                E_commerce_Intervenant_Rico_Baldegger.jpg

As a professor of Management and Entrepreneurship at the School of Management Fribourg, Rico J. Baldegger acts as academic coordinator of the Master in Entrepreneurship. He graduated from the University of St Gallen and obtained his doctorate from the University of Fribourg. He is the author of numerous publications on entrepreneurship, internationalization of SMEs and the reorganization of family businesses. Moreover, he is a serial entrepreneur, as is demonstrated by the many companies he created.
 
 
 
 

Peter Erni                                                                                                                       E_commerce_Intervenant_Peter_Erni.png

Online communication nerd, Social Media lobbyist & strategist | Fields of interest: #InboundMarketing #SocialMediaMarketing #ContentMarketing #InfluencerMarketing #EmailMarketing #Storytelling #Project Management #Gamification #SocialCRM #Blogging
 
  

 

 Guillaume Pahud  Chnöbu.jpg

Great believer in the value of dot brand, Guillaume co-founded dot stories in 2015. With a combined know-how in marketing, domain names, and change management, dot stories’ objective is to make dot brand simple and to support the brands engage in that revolution.

Before creating dot stories, Guillaume ran the application and strategy for 14 Top Level Domains, out of which 10 “dot brand”. He acted as Director for Digital Projects at Richemont, where he has been instrumental in the digital transformation, designing and implementing the first e-commerce platforms, e-CRM, social media and e-retail solutions for over 10 years.

Guillaume earned his degree in Engineering from Ecole Centrale de Paris in 1993. He then worked as civil engineer, where he implemented sensor based intelligent construction sites as early as 1996, and since then has always been passionate about disruptive innovation.

He loves running Marathons as well as going skiing with his two children. Furthermore, Guillaume is a regular contributor to the Geneva Management School Master in Luxury, as well as at CREA and with HEAD, creative and design schools.
 
 

Vincent Tresno

Tresno.jpg
Vincent Tresno started his career in strategy consulting, advising multinationals within the Energy, Finance and Media Sector.

Following a career advising big corporations, he moved on towards founding start up companies in real estate and later on focused on technology projects. His exposure to tech companies include verticals, such as Video-on-Demand, Fintech, Two-sided Marketplaces and eCommerce. Before his current work as independent consultant and interim manager, he was Chief Marketing Officer at Rocket Internet (incubator behind companies such as Zalando and many others), managing the marketing staff in 7 countries. He has guest lectured at the Hochschule of Lucerne Master course, geared towards experienced Marketing Managers, seeking to obtain formal training.

Vincent holds an honours Bachelor degree in media and engineering, and a Master in international business from the University of Nottingham (UK). He resides in Zug, Switzerland
 
 
 
Laurent Garetgaret.jpg

Laurent Garet was named CEO of La Redoute Switzerland SA in June 2013.
Before that, he spent most of his career within the Kering Group, holding important positions in Operations, Marketing, Organization, Product, Business development, in 3 different countries: Italy, UK, and France. These experiences led him to take on a CEO role, first in Spain between 2008 and 2013, and then in Switzerland. His current challenge is to position laredoute.ch as the unique online apparel and decoration offer, with products exclusively designed in France, as part of a new ambitious business plan for La Redoute in Europe.
Laurent speaks French (native), English, Italian and Spanish, and has some basic knowledge in German. He holds a Master Degree in Business Administration from EDHEC Grande Ecole, and is a French Foreign Trade Counsellor.
 
 
 
Luc Maurer

In 1997, after getting an HEC degree in Business Management, Mr Maurer worked for the management control department at Ernst & Young. He continued his studies in parallel and then received a Master in Computer Management in 2001 .
Curious and business-oriented, he founded Camptocamp in 2001 (over 50 employees as of today).
 
 
 
 
Manuela Karam-Feuz     
                                                                                              Ecommerce_training_Intervenant_Manuela_Karam-Feuz.jpg
Manuela Karam-Feuz is an E-Commerce partner manager for SIX Payment Service. SIX is Switzerland’s leader in payment processing and offers the most secure, stable financial technology providers available. SIX is the ideal partner of choice for businesses of all types and sizes who expect rapid, user-friendly cashless solutions to deliver a better customer experience.
Manuela has worked with big brands, web agencies and banks on various projects related to e-commerce and e-payment. For SIX, it is all about chances and success; not only because of the revenue growth outlook but also because it allows merchants to explore new ways to bond with their customers.
After a Masters in Linguistics and History, Manuela Karam-Feuz has pursued her education in economics and project management.
 
 
 

Philippe Lucet                                                                                                                 E_commerce_Intervenant_Philippe_Lucet.jpg

Philippe Lucet is Lead Counsel for Richemont, in charge of legal for two luxury Brands and Group e-commerce projects worldwide, and has handled digital, online distribution and CRM projects in the United States, Europe, Japan, China and Asia -Pacific. Before joining Richemont, he was a Corporate/Commercial attorney-at-law in the Paris and New York offices of the global law firm Dentons, specializing in IP/IT, technology, media and telecommunications. In June 2014, he was elected as one of the representatives of the French community in Switzerland. Philippe is a graduate from Sciences-Po Paris, and holds a Master of International Affairs in Finance and Banking from Columbia University, and a Master of Law, Science and Technology from Stanford University.
 
 
 
Claudia Patocchi                  
                                                                                        Ecommerce_training_Intervenant_Claudia_Patocchi.jpg
Claudia Patocchi is Team Leader of the Product Management for International Business Solutions at Swiss Post in Berne. In this function she is also a specialist for world-wide distance selling solutions for e-commerce customers in Switzerland. She started her carrier in the product management of B2C solutions and within the partner management of alternative distribution solutions, which allowed her to gain many years of experience in the distance selling area. Ms. Patocchi graduated in Business Administration at the University of Cologne and also studied International Management at the Haute Ecole de Commerce (HEC) in Paris.
 
 
 

Carlo Terreni                                                                                                                   E_commerce_Intervenant_Carlo_Terreni.jpg

Carlo Terreni is co-founder and board member of NetComm Suisse Association. Since August 2012, he is head of  the NetComm Suisse Observatory and he works with passion and determination towards the establishment of a permanent e-commerce observatory, in collaboration with PostFinance and Accenture. His goal is to supply free strategic quantitative data on electronic commerce to the Swiss e-commerce community, in order to help decision makers to exploit the potential of the Swiss and European online market. Carlo has been working as a digital consultant and account manager for Tinext SA, a leading web Agency in Ticino, since 2010. He has provided consultancy services for companies such as Cornèrcard, Sanofi, AET, Bally, Diamond, Artsana, Royal Caribbean, etc. He holds two Master Degrees in marketing and sales from Copenhagen Business School and Bocconi University and he obtained his High School Diploma at Lasswade High School in Scotland.
 
 

Alexandre Wehrlin                                                                                                         E_commerce_Intervenant_Alexandre_Wehrlin.jpg

Alexandre Wehrlin is a Swiss-Australian who studied and grew up in Geneva. He started his career at Sita, a telecommunication company and later joined DFS Trading Ltd, a member of luxury group LVMH, where he worked five years as a Business Analyst. During this time he carried out several international projects notably in Miami and in Singapore, conducting IS integration and training. In 2004, he joined the Communications Department at Piaget, where he was in charge of budgeting, internet and films. In 2007, he was appointed E-Business Manager and dedicated his time to the launch of several e-commerce platforms in the US, Europe, Japan and lately China. He also conducted the internalization of contact-centers for the brand. He oversees the development of websites, the digital media, social networks, and back-office services and also participates in the brand’s communication launches. In parallel, Alex is also a lecturer at the Geneva University for the e-business and communication master.
 
 
 

Gael Hurlimann.jpg
Gaël Hurlimann

Gaël Hurlimann, 41 ans, a étudié les sciences politiques à l'Université de Lausanne. Il est depuis février 2015 rédacteur en chef du numérique pour Le Temps et L’Hebdo, en charge de mener la transformation digitale des deux titres. Il a auparavant géré la présence en ligne du CICR de 2012 à 2015. De 2006 à 2012, il était responsable du site d’information de la  Radio Télévision Suisse.  Parallèlement à son activité professionnelle, il a été chargé de plusieurs cours de journalisme multimédia au Département des sciences de la communication et des médias de l’Université de Fribourg.

 

 

 Dino Auciello.jpg

Dino Auciello

Vice editor in chief, Dino Auciello is responsible for all digital projects for Bilan.


 


 


 


 


 

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Revue de presse

Le Journal du Jura, 20.01.2016

Des opportunités, peu de compétences 160120_leJournalJura.pdf.pdf

 

Le Quotidien de la Côte, 20.01.2016

Le défi du supermarché en ligne 160120_laCote.pdf.pdf

 

La Liberté, 20.01.2016

Des opportunités mais peu de compétences 160120_laLiberte.pdf.pdf

 

Le Nouvelliste, 20.01.2016

Le défi du supermarché en ligne 160120_leNouvelliste.pdf.pdf

 

L'express, 20.01.2016

Le défi du supermarché en ligne 160120_lExpress.pdf.pdf

 

L'impartial, 20.01.2016

Des opportunités, peu de compétences 160120_lImpartial.pdf.pdf

 

Cominmag, 01.03.2016
HEG-FR lance une formation en e-commerce Actualité - HEG-FR lance une formation en e-commerce - Cominmag.pdf.pdf

 

L'Agefi, 07.03.2016
HEG FR - NETCOMM: offre de formation dans I'e- commerce Lagefi.pdf.pdf

 

Le Matin dimanche, 20.03.2016

Le suisse est champion de l'e-commerce Le_matin_dimanche-1.pdf.pdf

 

ICT journal, 02.03.2016

La HEG Fribourg lance une formation continue en e-commerce La HEG Fribourg lance une formation continue en e-commerce - ICTjournal.pdf.pdf

 

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Contact & renseignements

 
 
Prof. Magali Dubosson
Ch. du Musée 4
CH-1700 Fribourg
T : +41 26 429 63 94
F : +41 26 429 63 34
 

 

Inscriptions

 
FormulaireCAS_eCommerce_Inscription_16.pdf.pdf
Flyer de la formation FLYER-ecommerce.pdf.pdf