“ Share your skills and your know-how with anyone who has an interest in the fine art of breakthrough innovation . ” Elmar Mock, Co-inventor Swatch & Founder Creaholic.
“ Be first, different and unique through disruptive innovation. ”
Jean-Claude Biver, CEO TAG Heuer & Tublot SA.
“ Many innovations first encounter some form of resistance to change, but can ultimately change the way we live our lives. ”
Steve Salom, General Manager Uber Switzerland
"Leading organizations understand that staying the course does not guarantee continued success. Just because your current business model is widely used and profitable doesn’t mean it will serve you well in the future. Our program in disruptive innovation is a way to help executives, entrepreneurs and managers change. It is organized around a set of management, operations, and strategy theories.
Using case studies to test proven theories, we help participants predict real-world outcomes. Over the course of the program, they will learn to address business problems using theories rather than assumptions. Equipped with this knowledge, they’ll be prepared to overcome challenges and lead breakthrough change.
The reward for success is that when successful, you have to adapt to changes in competition, technology, and customer desire. Ironically, the better you are at what you’re currently doing, the harder it is to adapt. The astonishing fact is that 76 percent of large companies stall in their growth and never start again. That’s because doing the same things that made you successful won’t keep you successful.
The word ‘ disruption ’ is commonly overused. Things that are inconvenient are not disruptive. So our first job is to demystify that term. You’ll leave the program understanding prescriptively what disruption means and what it doesn’t.
How can you tell when a potential disruptor is going to be successful ? Who is your ideal target customer, and how can selecting the wrong customers kill you ? How do you set strategy in a world that is changing so rapidly ?
We’ll explore all of these questions.
From music to steel, we’ll review several dynamic case studies from diverse industries. One of our faculty members, Jean-Marie Ayer, will even share his own experience as cofounder and former CEO of Dartfish, Jean-Marie Ayer. Or the co-inventor of Swatch and founder of Creaholic, Elmar Mock, will share his insights in launching breakthrough innovation. "